Ad-intact©

For the evaluation of Ad impact - and, resulting from it - the recommendations for the improvement of Ad impact, orangebutwhy provides two tools: intact-Online and intact-studio. intact is the abbreviation and combination of int = interview (and Online also intuitive evaluation) and act = activation. Both of these tools consist of several components including a real time method each.

 

intact-studio combines the following components:

measurement of activation;

survey:

recall and recognition (brand, product, scenes, pictures, music and text - both unaided and aided);

image-effects (prior/post);

emotional evaluation and

evaluation of details.

 

intact-Online combines the following components:

evaluation of scenes, pictures and acustic stimuli using an on-screen vertical slider (klick and move or scroll);

survey:

recall and recognition (brand, product, scenes, pictures, music and text - both unaided and aided);

evalution of details and

activation (the latter as a threedimensional interview).